An Organic Lifestyle, For Everyone
VISION
We were born in 2017 out of a dire need for food transparency and honesty.
Seeking support and mentorship from pioneers of the organic ecosystem in Mumbai was crucial to our success.
With it, we were soon able to kickstart a healthy ecosystem to nurture our society towards this goal.
Our flagship store today sits across the street from where we first began.
Our journey so far
Road map
2017
Opened our first location on the Dr BR Ambedkar Road in Bandra West, Mumbai.
2018
Grew our whatsapp community with our first 50 subscribers. The original 50 are still with us, till today.
2019
Opened our second store in Bandra W on Perry Cross Road, and our third Store in Juhu.
2020
With the onset of the Pandemic TFS launches online grocery delivery with our Website and Mobile App.
2021
Continuing to combat the pandemic with increased digitisation, enhance customer experience and more personalised experiences.
Dedicated to honesty, transparency, wellbeing
and the farmer community.
THE TEAM
Rahul Pabreja
Founder, CEO
Rahul Pabreja is the Founder of The Farmers’ Store. Alongwith being an alumni of WBS, school topper and national level swimmer and tennis player; he is a passioniote organic lifestyle and wellness perpetrator. Rahul is an exceptionally well-qualified, versatile and a time tempered senior professional with sophisticated skills and a passion for wellness induced by the organic way of life. Having moved to Bandra, Mumbai 6 years ago from Dubai, he feels he has found a new life here.
He has managed to curate an impeccable product range from all parts of the country. He continues to grow the business with grit and determination and actively contribute towards radically transforming organic food and health perception of the people at large. His strong relationship with the vendors and customers help in creating a strong foundation in the organic food chain retailing. He puts immense value behind the core business ethics and continues to strive to scale greater heights in the niche with his select and determined team.
Kavita Mukhi
Mentor & Consultant
Mrs. Kavita Mukhi is the mentor of The Farmers’ Store. She is a pioneer, evangelist, founder of The Farmers’ Market. She is the inspiration and motivating force of the business and is actively involved in steering the company up the organic path. Her dogged commitment to the organic cause has healed and fed innumerable people throughout the country. In her quest to discover and work with upcoming, marginalized and small farmers and help them attain their full organic potential she has provided them her platform of The Farmers’ Market on which they continue to flourish exponentially. She is also the qualitative think tank and procurement authority behind all the products sold at The Farmers’ Store. Her extensive experience and network contacts immensely benefit the company in nurturing and furthering its brand promise and trust.
John Arakal
Working Partner
A stroke of Covid luck for our company. John has worked with high-end restaurants at the start of his career, to a career spanning 20 years in the backend sourcing and operations for restaurant chains.
It was a chance encounter to join and now start enjoying the organic world with The Farmers’ Store.
He has been trained with Master Sommelier Keith Goldstein from Napa County in Wines, and loves to cook for anyone and everyone.
His love and knowledge for premium tasting food, coupled with immense energy level – he handles all the operations and ensures their efficiency.